My Featured Fashion Show

My Featured Fashion Show

Moschino | Spring Summer 2017 Full Fashion Show | Exclusive

I. About the Clothing Brand:Moschino

The brand was originally created in 1983 by the late Franco Moschino (1950–1994). Moschino and his fashion label became famous for his innovative, colorful – sometimes eccentric – designs, for his love of fairies, for his criticisms of the fashion industry and for his social awareness campaigns in the early 1990s. After Moschino's untimely death, Rossella Jardini, his former assistant, became creative director.The brand has been part of the Aeffe fashion group since 1999.

II. About the Designers

Franco Moschino

Franco Moschino founded his own company, Moonshadow, in 1983 and launched the Moschino Couture! label that same year. At first, he designed casual wear and jeans, but his line eventually expanded to lingerie, evening wear, shoes, menswear and perfumes. In 1988, he launched a less expensive Cheap and Chic line. His designs were very innovative and unusual such as quilted black denim miniskirt with plastic fried eggs decorating the hemline, quilted jacket decorated with bottle tops, plug-socket drop earrings, and bodices made out of safety pins. He was dubbed the Jean-Paul Gaultier of Italian fashion for his highly innovative designs but their styles are different; while Gaultier experiments with different fabrics and shapes, Moschino used basic forms and traditional methods. He also spoofed high fashion lines through his clothes. For example, "Expensive Jacket" was embroidered in gold across the back of a cashmere jacket, and "Bull Chic" on a matador-styled outfit. He also mocked the fashion classics such as the CHANEL jacket with garish trimmings and details. Ironically, many rushed to wear his clothes, thus becoming successful and famous in the industry he satirized.

Moschino died at 44 on September 18, 1994, of cardiac arrest resulting from complications from an abdominal tumor, possibly caused by AIEDS

Jeremy Scott

Jeremy Scott (born 8 August 1975) is an American fashion designer based in Los Angeles. He is the creative director of the fashion house Moschino and the sole owner of his namesake label.^[1] Since launching his brand in Paris in 1997, Scott has built a reputation as pop culture’s most irreverent designer fashion's equivalent of Andy Warhol and "fashion's last rebel".

Known for his designs of clothes, accessories and footwear for Adidas and Moschino, Scott has consistently worked with various celebrities such as Katy Perry, Rihanna, Madonna, Nicki Minaj, Miley Cyrus, Beyoncé, Lady Gaga, Kanye West, ASAP Rocky, Nick Jonas, Demi Lovato, Selena Gomez, Justin Bieber, CL, M.I.A., Rita Ora and Grimes. As an early proponent of blending high fashion with street style, he creates designs often incorporating pop-culture icons, such as McDonald’s, Barbie or Looney Tunes.

Works Cited （参考文献）

https://en.wikipedia.org/wiki/Jeremy_Scott
https://en.wikipedia.org/wiki/Franco_Moschino

Ⅲ. My Reaction

A. Reaction Point -Fashion Design

• 定義 Fashion design is using fabrics of different colors, textures, and weights to create garments that people wear.
• 例 Moschino often uses moschino's logo
• 略 clothes, bag, belt, hat, i-phone case...etc

B. Reaction Point - accessory

• 定義 accessory is something such as a bag, belt or jewellery that you wear.
• 例 There are some accessory in this fashion show.
• 略 It has many strange accessory in good way.

C. Reaction Point -Fabric texture

• 定義 Fabric texture is how a fabric feels or looks
• 例 Moschino's material
• 略 I think Moschino is expensive price strategy because they can use a higher cost structure than their competitors.

D. My General Opinion

when I was 16 years old , I knew moschino. Then I was surprised. Because my image of moschino was chic colors. Since designer of moschino changed, It was very colorful and more popular. And I've come to like it ! I love his colorful design.